Capitale Cultura’s work is divided into three business sectors.
Cultural Development: focuses on the development of organizations and projects in the fields of culture and creativity using a management team and a network of professionals with multi-sectoral and international experience. It works alongside partner organizations, supporting and accompanying them in development, marketing, cross-media communication, innovation, internationalization, synergies, fundraising, content design and development, publishing, cultural and trade events.
It operates in Italy through Capitale Cultura SAS (Verona, Monza, Milan, Catania), in Europe through Capitale Cultura International SAGL (Lugano), and outside the EU by collaborating with the leading consultancy company in the US, Cultural Heritage Partners. It also manages museum services in Ticino through the new Cultural Services business unit, founded inside the Capitale Cultura International. The first project in this area was the development and management of the services of the Swiss Customs Museum in Gandria (Lugano), followed by the Museum of Cultures of Lugano.
Our clients include: Fondazione Musei Senesi, Museum of Cultures (Lugano), Fondazione Perugia Assisi 2019, Arte’m, Art&Museums Exhibitions Xchange/Lingotto Fiere, Fondazione per la Cultura Torino, AST Vigevano, Municipality of Pesaro, Fondazione Antonio Ligabue, Municipality of Barletta, The Cal Pirelli, Giunti Arte Mostre e Musei, Fondazione Arte Contemporanea Lugano, Associazione Italia Jazz, Newton Lab-Gruppo 24 Ore, Istituto Europeo di Design, Associazione Parmaiocisto (Unione degli Industriali di Parma), Italian Association of Unesco World Heritage Sites, Accademia di Belle Arti Tadini di Lovere, Accademia Carrara di Bergamo, Pordenonelegge, Museo Nazionale della Scienza e Tecnologia Leonardo Da Vinci, Fondazione di Piacenza e Vigevano, Municipality of Brescia, Municipality of Lugano, Municipality of Mendrisio, Biblioteca Cantonale di Lugano, Mendrisiotto Turismo, Polo Museale della Calabria MIBACT, Polo Museale della Campania MIBACT, Rossini Opera Festival.
Audience & Business Development: works together with operators in the media and digital, food and wine, agribusiness, tourism and hospitality sectors, supporting audience development projects, innovation, strategic marketing consulting, new business development and media relations. Our clients include: Gruppo Veronesi Pollo Aia, Gruppo Giancarlo Perbellini (Casa Perbellini, Locanda 4 Cuochi, Dolce Locanda, Ristorante al Capitan della Cittadella, Tapasotto, Pizzeria Du de Cope), Gruppo Glee Room Decor (Corte Realdi Verona, Cinque Rooms), Edizioni Informatore Agrario, Vecomp Software, Monforte Digital Agency, MOT Bistrot, Dolci Creazioni srl, Union of the districts of Medio Alto Agordino.
Venture Partners: the area that develops and accelerates digital start-ups in the cultural sector. Works directly with high potential companies, providing them with resources, management, opportunities for access to investment capital, international relations, and business development. The first start-up, founded in October 2013, was ARtGlass Srl (Monza), a leading developer of Cultural Heritage augmented reality experiences based on wearable devices (smart-glass) and a patented solution which already exists in 30 cultural sites in Italy, Switzerland and USA (where ARtGlass US was founded, located in Richmond), with more than 1 milion users in the end of 2017. Recently it reached America with the participant ArtGlass US (Richmond, Washington DC). The second one, Sooeasy Group, patented Penguinpass, a smart solution for access to cultural sites and events, and is unique internationally.
Capitale Cultura is a certified business accelerator and listed in the register of the Lombardy Region in the Re-startup program, under which it has already supported many innovative companies.
