This year once again, we took part in RO.ME – Museum Exhibition, held from 12 to 14 November 2025, now in its 8th edition and hosted in the stunning Corsie Sistine of the Monumental Complex of Santo Spirito in Sassia in Rome. The event confirmed its role as Italy’s leading international trade fair dedicated to museums and cultural venues, offering a privileged platform for dialogue among institutions, companies and professionals in the sector.
The choice of venue carried a special symbolic value as well: reaffirming culture as a shared public good in the year of the Jubilee.
An edition inspired by “Better together”
The theme chosen for the 2025 edition, “Better together”, perfectly captured the spirit of the event—an invitation to collaboration and cooperation. The programme featured 35 sessions, including keynotes, specialised panels and workshops, with the participation of over 80 national and international speakers.
The central role of the Ministry of Culture
Among the most significant moments, the Italian Ministry of Culture played a leading role. We took part in the opening conference promoted by the Directorate-General for the Enhancement of Cultural Heritage (DiVa), entitled “The museum as a tool for cultural regeneration of territories”, focusing on how museums can act as catalysts for regeneration, particularly in marginal or under-recognised areas.
Technological innovation and visitor experience: the Capitale Cultura Group and Artglass approach
Our CEO, Antonio Scuderi, moderated the panel “Enhancing the impact of museum visitor experiences through digital technologies and storytelling”, which explored how digital tools can transform the museum experience—from augmented reality and interactive pathways to immersive storytelling and the strategic use of technology to foster deeper visitor engagement.
An immersive case study: Messina and the 1908 earthquake
Among the exhibition highlights was a highly evocative installation we developed in collaboration with Epson and with the support of ZS Informatica. Presented on three large screens, the installation recreated—on a reduced scale—the immersive experience designed for the Regional Museum “Maria Accascina”: a 3D reconstruction of Messina in 1908, leading up to the devastating earthquake. This allowed visitors to visually immerse themselves in the historical and cultural memory of a city marked by catastrophe, but also by the possibility of rebirth.
Heritage as a value generator: technologies, skills and new cultural ecosystems
The workshop “Heritage creates value”, organised with Fondazione Cariplo, Cariplo Factory, Fondazione CRT and Regione Lombardia, addressed the role of Cultural and Creative Industries (CCIs) as drivers of development for museums and cultural venues. Starting from initiatives such as the Innovacultura call by Regione Lombardia, in collaboration with Fondazione Cariplo and Unioncamere, the session highlighted innovation-led approaches to cultural heritage.
Michela Pasqualini’s contribution on behalf of ARtGlass / Capitale Cultura Group illustrated how, in projects such as ARchivi, the Milan you didn’t know through Augmented Reality, archives, libraries and museums can be interconnected through Extended Reality, creating new ecosystems for cultural experiences. Imaging, virtualisation, AR/VR and participatory platforms were presented as tools to transform heritage into a driver of innovation, employment and inclusive growth.
Focus on sustainability and cultural data
Sustainability was also a key topic across several thematic panels, exploring how cultural organisations can reduce their environmental impact and which strategic levers can be used to improve visitor flows and the economic sustainability of cultural institutions. In this context, the first monographic study by the “Big Data and Cultural Venues” Observatory of Mida Ticket was presented.
A positive outcome and a starting point
The eighth edition of RO.ME Museum Exhibition closed with a highly positive outcome: an event rich in ideas, visions and collaborations, capable of fostering dialogue among diverse stakeholders—institutions, companies and communities alike.
Actively participating and sharing our case studies at RO.ME means contributing to an ever-expanding narrative of cultural heritage: no longer just the museum as a standalone entity, but a living, dynamic ecosystem, ready to engage with the present and the challenges of the future.
