The method
Combining industrial and intellectual expertise
We have developed a proprietary methodology, known as the Creative Business Lab, which adapts the toolkit used in digital start-up development for the world of cultural and creative enterprises. We teach this method in national and international academies and training centers and use it for the development of our projects. Our keywords are agile and lean development and close proximity to our clients. The goals are short and medium-term, with constant result verification. The combination of industrial, managerial, and intellectual expertise allows us to safeguard the sustainability of projects, responding quickly and effectively to rapid market changes and crises.
Fields of Action
THREE INTEGRATED WORK AREAS
Art and Culture
For us, culture and business are two sides of the same coin, two engines of the same machine, which we know how to make work in synergy. We are leaders in supporting cultural institutions and companies with a unique, integrated mix on the market. We manage national and international fundraising projects, implement innovative governance and organization models, design and coordinate marketing, audience development, and culture-based territorial development plans. We create innovative formats for enhancement, develop content, and provide training and tutoring projects for cultural and creative enterprises.
Tourism, Food&Wine
Territories are the key to a new development model. The true and direct storytelling of people and businesses is the most powerful promotion key. We support local and tourist entities, food and wine brands, agri-food, and hospitality sectors, developing territorial marketing projects, media relations, business positioning, multichannel and visual communication, television, and multimedia formats.
New technologies
Digital innovation and a pioneering attitude are integral parts of our history. We are international leaders in Augmented Reality for culture and tourism, with our sister company ArtGlass and its patented platform. We develop Mixed and Virtual Reality solutions, immersive and phygital exhibitions and museums, next- generation web applications, mobile applications, thanks to a team of excellent partners. We develop and accelerate innovative start-ups.
