Capitale Cultura is proud to have curated the communication, press office, and visual identity for the Exhibition of Dalmatian, Istrian and Fiuman Exiles.
MEDIF (the exhibition’s acronym) was inaugurated on October 24 at the Vittoriano in Rome, in the presence of Edith Gabrielli, Director General of ViVe and member of the exhibition’s scientific committee, and Alessandro Giuli, Minister of Culture.
Promoted by the Federation of Associations of Istrian, Fiuman and Dalmatian Exiles (FederEsuli), with the support of the Ministry of Culture and the Ministry of Foreign Affairs, the exhibition represents a moment of profound civic and cultural significance.
Through documents, images, multimedia installations, and personal testimonies, MEDIF restores voice and dignity to the tragedy of the Foibe massacres and to the exodus of over 350,000 Italians forced to leave their homeland after the Second World War.
“Living memory is the highest form of hope. Without memory, a nation ceases to be a community.”
— Alessandro Giuli, Minister of Culture
Also speaking at the inauguration was Renzo Codarin, President of FederEsuli, who—after expressing his thanks to the FederEsuli staff and to architect Massimiliano Tita—remarked:
“The Exhibition of the Exiles is a tangible sign of how the memory of the Exodus continues to live, to speak, and to unite Italians.”
A visual and identity-based narrative
Set up in the Grottone Halls of the Vittoriano and curated by architect Massimiliano Tita, the exhibition unfolds across a 140-square-meter immersive path, enriched by multimedia elements, unpublished documents, and a strong visual symbolism.
Of great emotional impact is the installation dedicated to Norma Cossetto, a symbol of the tragedy of those killed in the Foibe: a Thonet chair, a monocle, and a red rose among the rocks.
Our contribution
For this important project of memory and identity, Capitale Cultura Group oversaw:
- the national communication and media relations strategy,
- the creation of the logo and the visual identity,
- the coordination of the press office,
- the distribution of the official media kit, and
- the management of relationships with cultural and institutional media outlets.
Our goal was to enhance the exhibition as a living space of memory, dialogue, and culture, aimed especially at younger generations — fully aligned with Capitale Cultura’s mission: to make culture accessible, contemporary, and participatory.
A bridge between memory and the future
During the inauguration, the Teatro Stabile del Friuli Venezia Giulia, directed by Paolo Valerio, performed a piece dedicated to the remembrance of the Exodus.
The exhibition is open to visitors at the Grottone Hall – Vittoriano, Rome, and is also available online at www.medif.memorial.
