From 29 November to 1 December 2018, Capitale Cultura and ARtGlass, took part in the first edition of Rome Museum Exhibition [RO.ME.], at Fiera Roma, an event dedicated to museums, places and cultural destinations, promoted under the patronage of the Italian National Commission for UNESCO, the Ministry for Cultural Heritage and Activities, the Lazio Region and Rome Capital, as part of the European Year of Cultural Heritage. As Capitale Cultura Group we talk about best practices of communication and heritage interpretation, with a focus on virtual reality, augmented reality and immersion. “Museums are media, they tell a story and create paths beyond the walls… Augmented reality and immersive reality are two great opportunities in terms of museum communication…”.