For the Arena di Verona Foundation, we developed a strategic consultancy plan for the launch of the 67 Colonne format, an initiative designed specifically to strengthen the economic relationship between the Arena Foundation and Verona with its territory.

We also provided strategic consultancy for the launch of the Arena di Verona Web TV, an exclusive online format that combines streaming of major performances with new programs blending culture, entertainment, and businesses.

Partner: Gruppo Athesis