Capitale Cultura Group is in charge for the business development and digital PR of the unparalleled exhibition dedicated to 50 years of photography from the Pirelli’s Calendar (The Cal) collection. The exhibition shows works by the best contemporary photographers. The vernissage is scheduled on November 20, in the prestigious venue of Palazzo Reale in Milan and then will circulate all over the world in some of the coolest venues. The project is produced by GAMM (Giunti Group); the exhibition’s outfitting realised by Newton Lab (Gruppo 24 Ore) with the oversight of Pirelli, GAmm and the curators.

On the Web www.mostrathecalpirelli.it – www.comune.milano.it/palazzoreale