Verona – During the second edition of the Cinema&Impresa Festival, we experienced moments of great significance for our vision. November 14 was dedicated to historical and cultural reflection, while November 15 hosted a key panel on innovation in scientific communication. Representing us was our CEO, Antonio Scuderi, sharing our perspective on how cinema and business can truly generate public value.
On the evening of November 14, the award ceremony took place at the Biblioteca Capitolare in Verona, hosted by Rita Rusić and Mariangela Bonfanti. The event celebrated the most innovative and socially relevant projects, honoring voices that combine creativity, enterprise, and cultural commitment. Our CEO was awarded the prize in the Inclusivity category, a theme central to our territorial and museum enhancement projects.
Audiovisual as a tool for science
The morning of November 15 opened with a panel on “The contribution of audiovisual and multimedia in science communication and science education”, featuring our CEO Antonio Scuderi, Pasquale Battaglia (education and innovation expert, founder of VIK School), Timothy Leonardi (Director of the Biblioteca Capitolare Foundation of Verona), Carlotta Ghinato (strategic marketing expert and Business Developer at Capitale Cultura), and Susanna Puecher (postdoctoral researcher at the Teaching and Learning Center, University of Verona).
The discussion was lively, and we shared our on-the-ground experience along with a vision central to Capitale Cultura: audiovisual is not just cinema or series, but a language capable of opening new pathways to knowledge. Images, immersive content, animation, and digital interfaces make even complex scientific topics more accessible, bridging research and society. For us, audiovisual represents a true narrative ecosystem: a tool that supports inclusive educational pathways, promotes experiential learning, strengthens the perception of science as a common good, and fosters dialogue between institutions, territories, and creative enterprises.
Our vision
Our CEO’s intervention conveyed a core message for Capitale Cultura: “The new languages of culture must be interpreted to create new opportunities for cultural citizenship.” For us, audiovisual is not merely entertainment, but a cultural infrastructure capable of educating, including, and innovating.
Participating in the Cinema&Impresa Festival confirmed our belief that new storytelling systems have immense social potential. We will continue to work so that culture becomes a driver of shared transformation.
