Thanks to the initiative promoted by the PNRR Borghi, we developed a strategic consultancy plan for the presentation of the villages nominated for Line B in the Liguria Region, with an exclusive assignment entrusted by IRE Liguria. Furthermore, we provided consultancy for the positioning and strategy definition of 20 other Italian villages nominated for Line B. Additionally, we were responsible for defining and implementing the development and enhancement strategy for the village of Andora, winner of Line A for the Liguria Region.