With Fondazione MUVIN, we are working on the creation of the first National Wine Museum an experiential and participatory hub where culture, tradition, and the most innovative technologies come together to tell the story of wine as an essential part of our identity.
An ecomuseum whose language and visitor experience are deeply inspired by contemporary trends, capable of connecting the local dimension with an international vision.
The 3rd International Conference in Venice: a forum for dialogue and shared vision
On Friday, October 24, 2025, at the Scuola Grande di San Giovanni Evangelista in Venice, the 3rd International Conference “The Wine Museum between Culture, Innovation and Territorial Identity” took place, promoted by Fondazione MUVIN in collaboration with the Veneto Region and the University of Verona.
The event offered an interdisciplinary exchange on the themes of wine as a tool for cultural and territorial promotion, as well as a strategic driver for innovation and experiential tourism.
During the conference, the renders of the future National Wine Museum were presented for the first time, offering the audience an exclusive preview of the architectural concept and the museographic vision that will guide the project’s development.
The key figures of the day
The conference brought together representatives of institutions, academics, cultural professionals, and business leaders. Among the speakers were Diego Begalli, President of Fondazione MUVIN; Enrico Ghinato, Board Member of Fondazione MUVIN and former director of theme parks such as Gardaland and Aquardens; Francesco Pecci, CEO of Uniko Spa; Giuseppe Costa, President and CEO of Costa Edutainment Spa; Francesca Ardielli of Studio Ardielli e Fornasa Associati, together with Mirko Scaratti, authors of the architectural concept; and Steve Charters, wine studies expert and Professor of Wine Marketing at Burgundy Business School (Dijon, France).
During his speech, our CEO Antonio Scuderi illustrated the vision and methodology guiding our team’s work in developing the museum’s contents and visitor journey, emphasizing how creativity, research, and digital technologies are fundamental tools for creating inclusive and participatory cultural experiences.
