Within the project, together with Fondazione MUVIN, we launched Winepedia — an encyclopedic portal designed to explore the world of wine in all its complexity: culture, history, science, territory, and innovation. Aimed at enthusiasts, students, professionals, and the simply curious, it offers over 100 thematic entries that allow users to discover the universe of wine from every perspective.

Through Winepedia, visitors can retrace the history of wine — from its origins and the rituals of ancient civilizations to today’s contemporary challenges — discovering vine cultivation techniques, the secrets of winemaking, and the crucial role of terroir and climate in determining product quality.
The portal also explores the landscape of appellations of origin, iconic Italian and international wines, and winemaking regions, while highlighting the deep connections between wine, health, culture, and landscape.

It also delves into the new frontiers of the wine industry: sustainability, technological innovation in production and visitor engagement, and the growing role of wine tourism as a driver of regional development.
In this way, Winepedia serves as an accessible tool for understanding the value of wine — not only as a product, but as part of our cultural, economic, and identity heritage.
At the same time, it represents a core pillar of the future National Wine Museum, designed to enrich the visitor experience within the “free” section and extend the museum’s impact far beyond its physical boundaries.

For us at Capitale Cultura Group, collaboration with Fondazione MUVIN is a concrete example of how the encounter between creativity, international expertise, and innovative languages can generate new models of cultural promotion.

An innovative model of experiential museum

The National Wine Museum will take shape as a center for edutainment and innovation, where visitors become active participants in the storytelling experience.
Throughout the project’s development, we conducted an in-depth analysis of the world’s leading wine museums, comparing experiences such as La Cité du Vin in Bordeaux, WOW Porto, and Vivanco in Spain.
This benchmarking process allowed us to define the museum’s strategic positioning, its Unique Selling Propositions, and the visitor journey model, ensuring a distinctive and unparalleled offer within both the national and international cultural landscape.

Thanks to immersive technologies, artificial intelligence, and personalized itineraries, the museum will offer tailor-made experiences for diverse audiences — from wine lovers and cultural tourists to families and schools. Every space will be designed to foster active participation, with content that blends history, culture, design, and digital innovation.

The ultimate goal is to create an internationally recognized cultural hub, capable of promoting the culture of Italian wine in a contemporary and sustainable way — merging tradition and innovation, and aligning with European best practices while maintaining a strong and distinctive Italian identity.